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Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam.

By: Contributor(s): Publication details: London : SAGE, 2017.Description: xvi, 223 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789386602305 (pbk.)
Subject(s): DDC classification:
  • 659.20285/4678 23 K21
LOC classification:
  • HD59 .K38 2017
Contents:
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
Item type: كتاب
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Holdings
Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 659.202854678 K21 (Browse shelf(Opens below)) Available قاعة الكتب

Includes index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.