Analysing quantitative survey data for business and management students /
Dawson, Jeremy
Analysing quantitative survey data for business and management students / Jeremy Dawson. - x, 88 pages : illustrations ; 24 cm. - Mastering business research methods . - Mastering business research methods. .
Includes bibliographical references and index.
An introduction to classical test theory and quantitative survey data -- Methodological assumptions, reliability and validity -- Basic components of analysing quantitative survey data -- Conducting classical test theory analyses -- Examples of analysis using classical test theory -- Conclusions.
9781473907508 9781473907515 1473907500 1473907519
Business--Research--Statistical methods.
Business--Research--Methodology.
300.72 / D 272
Analysing quantitative survey data for business and management students / Jeremy Dawson. - x, 88 pages : illustrations ; 24 cm. - Mastering business research methods . - Mastering business research methods. .
Includes bibliographical references and index.
An introduction to classical test theory and quantitative survey data -- Methodological assumptions, reliability and validity -- Basic components of analysing quantitative survey data -- Conducting classical test theory analyses -- Examples of analysis using classical test theory -- Conclusions.
9781473907508 9781473907515 1473907500 1473907519
Business--Research--Statistical methods.
Business--Research--Methodology.
300.72 / D 272