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Strategic management in the media : Theory to practice/

Keung, Lucy.

Strategic management in the media : Theory to practice/ Lucy Keung. - second edition . - 237pages ; 24cm .

ISBN: 9781473929500 (pbk. : alk. paper) 9781473929494

Subjects--Topical Terms:
Mass media --Management .

Dewey Class. No.: 302.23068 / K96

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