Creative arts marketing /
O'Sullivan, Terry, 1957-
Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead. - 3rd edition. - New York : Routledge, 2018 - 305 P.
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper)
2017018432
Arts--Marketing.
Arts--Management.
NX634 / .H55 2017
700.68/8 / C912
Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead. - 3rd edition. - New York : Routledge, 2018 - 305 P.
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper)
2017018432
Arts--Marketing.
Arts--Management.
NX634 / .H55 2017
700.68/8 / C912