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Consumer behavior and culture : consequences for global marketing and advertising /

De Mooij, Marieke.

Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij. - 3rd edition. - pages 451

ISBN: 9781544318165 (pbk. : alk. paper) 9781544318158 (hardback : alk. paper)

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Dewey Class. No.: 658.8342 / D278

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