Communication of innovations : a journey with Ev Rogers /
Communication of innovations : a journey with Ev Rogers /
edited by Arvind Singhal, James W. Dearing.
- 260 pages : illustrations ; 22 cm
Includes bibliographical references and indexes.
Communication of innovations : a journey with Ev Rogers / Revisiting diffusion theory / Communication network analysis and the diffusion of innovations / Innovation as a knowledge generation and transfer process / On integrating social cognitive and social diffusion theories / Social marketing and the broadening of marketing movement / Communication and social change in developing countries / Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / James W. Dearing and Arvind Singhal -- James W. Dearing and Gary Meyer -- Thomas W. Valente -- Dorothy A. Leonard -- Albert Bandura -- Philip Kotler -- Srinivas Melkote -- Ronny Adhikarya. 1. 2. 3. 4. 5. 6. 7. 8.
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
0761934774 9780761934776 8178296241 9788178296241
Rogers, Everett M.
Rogers, Everett M.
Communication of technical information.
338.9/26092 / C734
Includes bibliographical references and indexes.
Communication of innovations : a journey with Ev Rogers / Revisiting diffusion theory / Communication network analysis and the diffusion of innovations / Innovation as a knowledge generation and transfer process / On integrating social cognitive and social diffusion theories / Social marketing and the broadening of marketing movement / Communication and social change in developing countries / Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / James W. Dearing and Arvind Singhal -- James W. Dearing and Gary Meyer -- Thomas W. Valente -- Dorothy A. Leonard -- Albert Bandura -- Philip Kotler -- Srinivas Melkote -- Ronny Adhikarya. 1. 2. 3. 4. 5. 6. 7. 8.
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
0761934774 9780761934776 8178296241 9788178296241
Rogers, Everett M.
Rogers, Everett M.
Communication of technical information.
338.9/26092 / C734