Relationship selling /
Johnston, Mark W.
Relationship selling / Mark W. Johnston, Greg W. Marshall. - 3rd ed. - New york: McGraw-Hill/Irwin, c2010. - xxvii, 452 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 431-439) and indexes.
9780073404837 (alk. paper) 0073404837 (alk. paper)
Selling.
Relationship marketing.
Customer relations.
658.85 / J73
Relationship selling / Mark W. Johnston, Greg W. Marshall. - 3rd ed. - New york: McGraw-Hill/Irwin, c2010. - xxvii, 452 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 431-439) and indexes.
9780073404837 (alk. paper) 0073404837 (alk. paper)
Selling.
Relationship marketing.
Customer relations.
658.85 / J73