International business : challenges in a changing world /
Morrison, Janet.
International business : challenges in a changing world / Janet Morrison. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xxxvi, 639 p. :
Includes bibliographical references (p. 619-625) and indexes.
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
9781403945631 (alk. paper) 1403945632 (alk. paper)
International business enterprises.
Globalization--Economic aspects.
International trade.
Competition, International.
658/.049 M879 / M879
International business : challenges in a changing world / Janet Morrison. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xxxvi, 639 p. :
Includes bibliographical references (p. 619-625) and indexes.
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
9781403945631 (alk. paper) 1403945632 (alk. paper)
International business enterprises.
Globalization--Economic aspects.
International trade.
Competition, International.
658/.049 M879 / M879