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Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild - 7rd ed. - London: Pearson , 2014 - 473 pages :

Includes bibliographical references and index.

Part one Global business environment -- Globalization -- Part two National business environments -- Cross-cultural business -- Politics and law in business -- Economic systems and development -- Part three International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- Part four The international financial system -- International financial markets -- International monetary system -- Part five International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

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ISBN:

LCCN:

Nat. Bib. No.: GBA522766 bnb

Nat. Bib. Agency Control No.: 013135463 Uk

Subjects--Topical Terms:
Professional (business and Finance)
International trade.
Entreprises multinationales--Gestion.
Commerce international.
International business enterprises--Management.
International trade.
Commerce international.
Entreprise multinationale.
Gestion d'entreprise.
Mondialisation.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD62.4 / .W586 2005eb

Dewey Class. No.: 658.18 / W668