Marketing management : a customer-oriented approach /
Clow, Kenneth E.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. - London : Sage, c2010. - xxviii, 537 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
9781412963121 (cloth) 1412963125 (cloth)
2009021715
GBA984632 bnb
015357399 Uk
Marketing--Management.
HF5415.13 / .C57 2010
658.8 / C648
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. - London : Sage, c2010. - xxviii, 537 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
9781412963121 (cloth) 1412963125 (cloth)
2009021715
GBA984632 bnb
015357399 Uk
Marketing--Management.
HF5415.13 / .C57 2010
658.8 / C648