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Marketing management : a relationship approach /

Hollensen, Svend.

Marketing management : a relationship approach / Svend Hollensen. - 2 edition. - New York : Ft Pearson Hall, 2010 - 656 P.

ISBN: 9780273706830

LCCN: 2014020019

Subjects--Topical Terms:
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.

LC Class. No.: HF5415.55 / .H65 2015

Dewey Class. No.: 658.8 / H737

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