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Marketing : an introduction / Gary Armstrong ... [et al.].

Contributor(s): Publication details: London : pearson, 2015Edition: 3rd.edDescription: xxxiii, 619 p. : ill. ; 27 cmISBN:
  • 9781292017518
Subject(s): DDC classification:
  • 658.8 23 M345
LOC classification:
  • HF5415 .M2965 2009
Item type: كتاب
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Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 658.8 M345 (Browse shelf(Opens below)) Available قاعة الكتب

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.

Includes bibliographical references and index.