Principles & practice of marketing / Jim Blythe.
Publication details: London: SAGE, 2014.Edition: 3rd editionDescription: xxvii, 772 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781446274002 (pbk.)
- 9781446273999 (hardback)
- Principles and practice of marketing
- 23 658.8 B661
- HF5415 .B48525 2014
كتاب
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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كتاب
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Central Library المكتبة المركزية | 658.8 B661 (Browse shelf(Opens below)) | Available | قاعة الكتب |
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| 658.7 K49 Supply chain management : a learning perspective / | 658.8/001 M345 Marketing theory : a student text / | 658.8/4 K26 Global marketing / | 658.8 B661 Principles & practice of marketing / | 658.8 C648 Marketing management : a customer-oriented approach / | 658.8 H737 Marketing management : a relationship approach / | 658.8 K15 Marketing management\ |
Includes bibliographical references and index.