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Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Publisher: Hoboken, New Jersey : Wiley, [2024]Description: 247 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119835219
Subject(s): Additional physical formats: Online version:: Marketing 6.0DDC classification:
  • 658.8 23 K87
Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
Item type: كتاب
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Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 658.8 K87 (Browse shelf(Opens below)) Available قاعة الكتب 48563

Includes index.

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--