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Coffee consumption and coffee industry strategies in Brazil / edited by Luciana Florencio de Almeida, Eduardo Eugenio Spers.

Contributor(s): Series: Woodhead Publishing series in consumer science and strategic marketingPublisher: Duxford, United Kingdom : Woodhead Publishing, an imprint of Elsevier, 2020Description: xx, 375 pages : illustrations, mapsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780128147221
  • 0128147229
Subject(s): Additional physical formats: Print version:: Coffee consumption and coffee industry strategies in Brazil.DDC classification:
  • 381.45 23 C674
Contents:
Section 1: Market outlook, factors and trends: 1. Global coffee market : socio-economic and cultural dynamics / Celso Luis Rodrigues Vegro and Luciana Flor�encio de Almeida -- 2. Perspectives of global coffee demand / Guilherme Nunes Torga and Eduardo Eug�enio Spers -- 3. Brazilian specialty coffee scenario / Bruna De Ribeiro Costa -- 4. The coffee quality program in Brazil / Geraldo Magela Jardim Barra.
Section 2: Coffee farmers perception and contribution : certification and strategies: 5. Certifications for coffee cultivation : characterizing personal values of producers and consumers / Jo�ao Ot�avio Meirelles Ratton and Eduardo Eug�enio Spers -- 6. Certification : facts, challenges, and the future / Roberta Souza Pi�ao, Lyon Saluchi da Fonseca, �Eder de Carvalho Janu�ario, and Maria Sylvia Macchione Saes -- 7. Farm innovation : nine cases of Brazilian coffee growers / Decio Zylbersztajn, Samuel Ribeiro Giordano and Christiane Leles Rezende De Vita -- 8. What fills your cup of coffee? The potential of geographical indication for family farmers' market access / Ana Elisa Bressan Smith Lourenzani, Kassia Watanabe, Giuliana Aparecida Santini Pigatto and Mara Elena de Godoi Pereira.
Section 3: Coffee industry strategies : case studies: 9. Procurement strategies in the coffee industry : cases of local coffee roasters in Paran�a state / Jos�e Paulo de Souza and Sandra Mara Schiavi -- 10. Cerrado Mineiro Region designation of origin : internationalization strategy / Luciana Flor�encio de Almeida and Juliano Tarabal -- 11. Business history and challenges for coffee cooperatives in Brazil : the case of Cooxup�e Cooperative / Caroline Gon�calves and Decio Zylbersztajn -- 12. Illycaff�e and flexible strategies : a case of a resilient company / Luciana Flor�encio de Almeida and Decio Zylbersztajn.
Section 4: Retail and consumer: 13. The waves of coffee and the emergence of the new Brazilian consumer / Camila R. Arcanjo Teles and Jorge H. Behrens -- 14. The consumption of experiences in specialty coffee shops / Lucas de Vasconcelos Teixeira -- 15. Does coffee origin matter? An analysis of consumer behavior based on regional and national origin / Renata Pozelli Sabio and Eduardo Eug�enio Spers -- 16. Behavioral aspects of the coffee consumer in different countries : the case of Brazil / Lilian Maluf de Lima, Lilian de Pellegrini Elias, Mario Malta Campos Dotta e Silva, Karin Vieira da Silva and Anderson Sasaki Vasques Pacheco -- 17. Coffee and health in the perspective of young consumers / Roberta Prado Rodrigues, Luciana Flor�encio de Almeida and Eduardo Eug�enio Spers.
Summary: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. --
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Includes bibliographical references and index.

Section 1: Market outlook, factors and trends: 1. Global coffee market : socio-economic and cultural dynamics / Celso Luis Rodrigues Vegro and Luciana Flor�encio de Almeida -- 2. Perspectives of global coffee demand / Guilherme Nunes Torga and Eduardo Eug�enio Spers -- 3. Brazilian specialty coffee scenario / Bruna De Ribeiro Costa -- 4. The coffee quality program in Brazil / Geraldo Magela Jardim Barra.

Section 2: Coffee farmers perception and contribution : certification and strategies: 5. Certifications for coffee cultivation : characterizing personal values of producers and consumers / Jo�ao Ot�avio Meirelles Ratton and Eduardo Eug�enio Spers -- 6. Certification : facts, challenges, and the future / Roberta Souza Pi�ao, Lyon Saluchi da Fonseca, �Eder de Carvalho Janu�ario, and Maria Sylvia Macchione Saes -- 7. Farm innovation : nine cases of Brazilian coffee growers / Decio Zylbersztajn, Samuel Ribeiro Giordano and Christiane Leles Rezende De Vita -- 8. What fills your cup of coffee? The potential of geographical indication for family farmers' market access / Ana Elisa Bressan Smith Lourenzani, Kassia Watanabe, Giuliana Aparecida Santini Pigatto and Mara Elena de Godoi Pereira.

Section 3: Coffee industry strategies : case studies: 9. Procurement strategies in the coffee industry : cases of local coffee roasters in Paran�a state / Jos�e Paulo de Souza and Sandra Mara Schiavi -- 10. Cerrado Mineiro Region designation of origin : internationalization strategy / Luciana Flor�encio de Almeida and Juliano Tarabal -- 11. Business history and challenges for coffee cooperatives in Brazil : the case of Cooxup�e Cooperative / Caroline Gon�calves and Decio Zylbersztajn -- 12. Illycaff�e and flexible strategies : a case of a resilient company / Luciana Flor�encio de Almeida and Decio Zylbersztajn.

Section 4: Retail and consumer: 13. The waves of coffee and the emergence of the new Brazilian consumer / Camila R. Arcanjo Teles and Jorge H. Behrens -- 14. The consumption of experiences in specialty coffee shops / Lucas de Vasconcelos Teixeira -- 15. Does coffee origin matter? An analysis of consumer behavior based on regional and national origin / Renata Pozelli Sabio and Eduardo Eug�enio Spers -- 16. Behavioral aspects of the coffee consumer in different countries : the case of Brazil / Lilian Maluf de Lima, Lilian de Pellegrini Elias, Mario Malta Campos Dotta e Silva, Karin Vieira da Silva and Anderson Sasaki Vasques Pacheco -- 17. Coffee and health in the perspective of young consumers / Roberta Prado Rodrigues, Luciana Flor�encio de Almeida and Eduardo Eug�enio Spers.

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. --

Description based on online resource (Science Direct, viewed October 15, 2019).