Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Publication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN:- 9780073381138 (alk. paper)
- 978007128761
- 0073381136 (alk. paper)
- 658.8 22 P478
كتاب
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
|
كتاب
|
Central Library المكتبة المركزية | 658.8 P478 (Browse shelf(Opens below)) | Available | قاعة الكتب |
Browsing Central Library المكتبة المركزية shelves Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| 658.8 K87 Principles of marketing / | 658.8 M345 Marketing : a critical textbook / | 658.8 M345 Marketing : an introduction / | 658.8 P478 Marketing management : knowledge and skills / | 658.8 P957 Principles of marketing. | 658.8 R165 Marketing management : Indian context, global perspective / | 658.8 W767 Marketing management/ |
Includes bibliographical references and index.