Methods in behavioral research / Paul C. Cozby.
New York, NY : McGraw-Hill Higher Education, 2007Edition: 9th editionDescription: xv, 410 pages : illustrations ; 24 cmISBN:- 9780073271316
- 150.72 23 C882
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Central Library المكتبة المركزية | 150.72 C882 (Browse shelf(Opens below)) | Available | قاعة الكتب | 43288 |
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| 150.28/7 M647 Foundations of psychological testing : a practical approach / | 150.2855133 P378 Building experiments in PsychoPy / | 150.711 H131 Cybercognition : Brain, Behaviour and the Digital World / | 150.72 C882 Methods in behavioral research / | 150.72 D647 Doing qualitative research in psychology : a practical guide / | 150.72 W874 Your psychology project handbook : becoming a researcher / | 150.721 H863 Introduction to research methods in psychology / |
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
This introduction to research methods for psychology and behavioural science courses brings challenging concepts and complex research design issues to life through carefully chosen examples of basic, applied, and program evaluation research