Marketing communications / Jim Blythe
Publication details: London: Prentice Hall, 2000Description: xiv, 252 p. : ill. ; 25 cmISBN:- 658.8/02 23 B661
- HF5415.123 .P45 2001
كتاب
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كتاب
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Central Library المكتبة المركزية | 658.802 B661 (Browse shelf(Opens below)) | Available | قاعة الكتب |
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| 658.8 W877 Essential guide to marketing planning / | 658.80094 P954 Principles of marketing / | 658.800973 H332 Marketing mistakes and successes / | 658.802 B661 Marketing communications / | 658.81 J62 Selling and sales management / | 658.816 S662 Pricing strategy : setting price levels, managing price discounts, & establishing price structures / | 658.827 B571 Brand management : co-creating meaningful brands / |
Includes bibliographical references and indexes.