Marketing :  an introduction / 
Gary Armstrong ... [et al.]. 
 - 3rd.ed. 
 - London :  pearson,  2015 
 - xxxiii, 619 p. :  ill. ;  27 cm. 
<br/><br/> "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292017518 
<br/><br/><label>LCCN: </label>2009006226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>professional (business and finance)
<br/><br/><label>LC Class. No.: </label>HF5415  / .M2965 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M345