TY  - BOOK
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 9781292017518
AV  - HF5415 .M2965 2009
U1  - 658.8 23
PY  - 2015///
CY  - London
PB  - pearson
KW  - professional (business and finance)
N1  - "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface; Includes bibliographical references and index
ER  -