TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781446274002 (pbk.)
AV  - HF5415 .B48525 2014
U1  - 658.8 23
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -