Keung, Lucy. <br/><br/>
Strategic management in the media :  Theory to practice/ 
Lucy Keung. 
 - second edition . 
 - 237pages ;   24cm . 
<br/><br/><label>ISBN: </label>9781473929500 (pbk. : alk. paper) 9781473929494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Management .
<br/><br/><label>Dewey Class. No.: </label>302.23068  / K96