O'Sullivan, Terry,  1957- <br/><br/>
Creative arts marketing / 
Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead. 
 - 3rd edition. 
 - New York :  Routledge,  2018 
 - 305 P. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. 
<br/><br/><label>ISBN: </label>9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2017018432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing.<br/>Arts--Management.
<br/><br/><label>LC Class. No.: </label>NX634  / .H55 2017 
<br/><br/><label>Dewey Class. No.: </label>700.68/8  / C912