TY - BOOK AU - Gerth,Karl TI - Unending capitalism: how consumerism negated China's communist revolution SN - 9780521868464 U1 - 339.4/7095109045 23 PY - 2020/// CY - Cambridge, United Kingdom, New York, NY PB - Cambridge University Press KW - Consumption (Economics) KW - China KW - History KW - 20th century KW - Consumers KW - Communism KW - Capitalism KW - Economic conditions KW - 1949- KW - Politics and government N1 - Includes bibliographical references and index N2 - "Consumerism and Capitalism Why did a growing number of people in a self-defined socialist country begin to need and want more and more things? This book provides the first history of consumerism during the initial decades after the Chinese Communist Revolution of 1949. At the time of the Revolution, consumerism entailed three interrelated processes that had already been underway in China: the mass production of consumer products, the proliferation of a discourse about these products in popular media, and the use of such products to create and communicate identities"-- ER -