TY - BOOK AU - Lodi,Hafsa TI - Modesty: a fashion paradox : uncovering the causes, controversies and key players behind the global trend to conceal, rather than reveal SN - 9781911107262 AV - TT507 .L725 2020 U1 - 746.92 23 PY - 2020/// KW - Women's clothing KW - Modesty KW - Fashion KW - Social aspects KW - Religious aspects KW - Moral and ethical aspects N1 - Includes bibliographical references (pages 247-256) N2 - "This book speaks to the various personalities and companies who have helped shape the modest fashion industry into such a significant retail sector, while also exploring the controversies that lie at the heart of the movement, such as one pressing question: even if it covers the skin but is flamboyant, modeled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?" -- amazon.com ER -