TY  - BOOK
AU  - Meredith,Dennis
TI  - Explaining research: how to reach key audiences to advance your work 
SN  - 9780197571323
U1  - 507.2 23
PY  - 2021///]
CY  - New York, NY
PB  - Oxford University Press
KW  - Communication in science
KW  - Research
N1  - Includes bibliographical references and index
N2  - "Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers' success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication "strategy of synergy;" give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision-makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps"--
ER  -