De Mooij, Marieke. <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke De Mooij. 
 - 3rd edition. 
 - pages 451 
<br/><br/><label>ISBN: </label>9781544318165 (pbk. : alk. paper) 9781544318158 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8342  / D278