Influence : the psychology of persuasion /
Robert B. Cialdini, Ph.D..
- First Harper Business new and expanded hardcover edition.
- xix, 568 pages : illustrations ; 24 cm
Includes bibliographical references (pages 449-543) and index.
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--