TY - BOOK AU - Cialdini,Robert B. TI - Influence: the psychology of persuasion SN - 9780062937650 AV - BF774 .C55 2021 U1 - 153.8/52 23 PY - 2021/// CY - New York PB - Harper Business, an imprint of HarperCollins Publishers KW - Influence (Psychology) KW - Persuasion (Psychology) KW - Compliance N1 - Revised edition of the author's Influence, ©1993; Includes bibliographical references (pages 449-543) and index N2 - "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- ER -