Kotler, Philip, <br/><br/>
Marketing 6.0 :  the future is immersive / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - 247 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- 
<br/><br/><label>ISBN: </label>9781119835219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Technology.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87