TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 6.0: the future is immersive 
SN  - 9781119835219
U1  - 658.8 23
PY  - 2024///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
KW  - Technology
N1  - Includes index
N2  - "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
ER  -