Consumer culture theory /
edited by Eric J. Arnould & Craig J. Thompson
- First edition.
- xiii, 353 pages ; 24 cm.
Includes bibliographical references and index.
Part I. (Hyper)reality and cultural hybridization -- Amazing information: hyperreality and the "the world of Wicked" / Kent Drummond, Susan Aronstein and Terri Rittenburg -- "Satoshi is dead. Long live Satoshi": the curious case of Bitcoin's creator / Mariam Humayun and Russell W. Belk -- Managing media as parental race-work: (re)mediating children's Black identities / Francesca Sobande -- Part II. Navigating the marketplace -- Emerging market dynamics within and beyond consumer tribes / Silvia Biraghi, Rossella C. Gambetti and Stefano Pace -- Taste as market practice: the example of "natural" wine / Jennifer Smith Maguire -- Spatializing purity and pollution: stigma and consumption of beef in India / Bhupesh Manoharan and Rohit Varman -- Embodiment, illness, and gender: the intersected and disrupted identities of young women with breast cancer / Kathrynn Pounders and Marlys Mason -- [Softly assembled] gender performance through products: four practices responding to masculine and feminine codes in product design / Carly Drake and Scott K. Radford -- Anticipating the automobile: transportation transformations in Vietnam / Ivan V. Small -- Performance theory and consumer engagement: wine-tourism experiences in South Africa and India / Annamma Joy, Russell W. Belk, Steve Charters, Jeff Jian Feng Wang and Camilo Peņa -- Part III. The consumer culture theory paradigm -- From marginalization to boundary solidification: CCT and its implication for aspiring scholars / Shahzeb Jafri.
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.--Publisher description.