The personal MBA : a world-class business education in a single volume /
Josh Kaufman.
- 10th Anniversary edition
- New York : Portfolio Penguin, 2010.
- xxv, 464 pages ; 24 cm.
Includes bibliographical references and index.
Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.