Coffee consumption and coffee industry strategies in Brazil /
edited by Luciana Florencio de Almeida, Eduardo Eugenio Spers.
- xx, 375 pages : illustrations, maps.
- ( Woodhead Publishing series in consumer science and strategic marketing ) .
- Woodhead Publishing series in consumer science and strategic marketing. .
Includes bibliographical references and index.
Market outlook, factors and trends: Global coffee market : socio-economic and cultural dynamics / Perspectives of global coffee demand / Brazilian specialty coffee scenario / The coffee quality program in Brazil / Celso Luis Rodrigues Vegro and Luciana Flor�encio de Almeida -- Guilherme Nunes Torga and Eduardo Eug�enio Spers -- Bruna De Ribeiro Costa -- Geraldo Magela Jardim Barra. Section 1: 1. 2. 3. 4. Coffee farmers perception and contribution : certification and strategies: Certifications for coffee cultivation : characterizing personal values of producers and consumers / Certification : facts, challenges, and the future / Farm innovation : nine cases of Brazilian coffee growers / What fills your cup of coffee? The potential of geographical indication for family farmers' market access / Jo�ao Ot�avio Meirelles Ratton and Eduardo Eug�enio Spers -- Roberta Souza Pi�ao, Lyon Saluchi da Fonseca, �Eder de Carvalho Janu�ario, and Maria Sylvia Macchione Saes -- Decio Zylbersztajn, Samuel Ribeiro Giordano and Christiane Leles Rezende De Vita -- Ana Elisa Bressan Smith Lourenzani, Kassia Watanabe, Giuliana Aparecida Santini Pigatto and Mara Elena de Godoi Pereira. Section 2: 5. 6. 7. 8. Coffee industry strategies : case studies: Procurement strategies in the coffee industry : cases of local coffee roasters in Paran�a state / Cerrado Mineiro Region designation of origin : internationalization strategy / Business history and challenges for coffee cooperatives in Brazil : the case of Cooxup�e Cooperative / Illycaff�e and flexible strategies : a case of a resilient company / Jos�e Paulo de Souza and Sandra Mara Schiavi -- Luciana Flor�encio de Almeida and Juliano Tarabal -- Caroline Gon�calves and Decio Zylbersztajn -- Luciana Flor�encio de Almeida and Decio Zylbersztajn. Section 3: 9. 10. 11. 12. Retail and consumer: The waves of coffee and the emergence of the new Brazilian consumer / The consumption of experiences in specialty coffee shops / Does coffee origin matter? An analysis of consumer behavior based on regional and national origin / Behavioral aspects of the coffee consumer in different countries : the case of Brazil / Coffee and health in the perspective of young consumers / Camila R. Arcanjo Teles and Jorge H. Behrens -- Lucas de Vasconcelos Teixeira -- Renata Pozelli Sabio and Eduardo Eug�enio Spers -- Lilian Maluf de Lima, Lilian de Pellegrini Elias, Mario Malta Campos Dotta e Silva, Karin Vieira da Silva and Anderson Sasaki Vasques Pacheco -- Roberta Prado Rodrigues, Luciana Flor�encio de Almeida and Eduardo Eug�enio Spers. Section 4: 13. 14. 15. 16. 17.
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. --