The big zero : the transformation of ZBB into a force for growth, innovation and competitive advantage /
Kris Timmermans, Chris Roark and Rodrigo Abdalla.
- 144 pages : illustrations, charts ; 24 cm
Includes bibliographical references (pages 129-132).
This book provides a unique framework for improving competitive agility in business by enabling companies to cut costs while becoming more efficient, competitive and innovative. Aimed at senior managers and leaders looking for a strategic, analytical approach to continually optimising their organisation, the book looks at four key areas of improvement: expenditure, talent management and human resources, front office including marketing, sales and customer service and supply chain. Includes a broad range of first-person, behind-the-scenes case studies to demonstrate how to build forensic insight into spending in order to channel savings into new sources of innovation to fuel growth and competitiveness.