TY  - BOOK
AU  - Timmermans,Kris
AU  - Roark,Chris
AU  - Abdalla,Rodrigo
TI  - The big zero: the transformation of ZBB into a force for growth, innovation and competitive advantage 
SN  - 9780241401590
U1  - 658.4012 23
PY  - 2019///
CY  - [London]
PB  - Penguin Business
KW  - Competition
N1  - Includes bibliographical references (pages 129-132)
N2  - This book provides a unique framework for improving competitive agility in business by enabling companies to cut costs while becoming more efficient, competitive and innovative. Aimed at senior managers and leaders looking for a strategic, analytical approach to continually optimising their organisation, the book looks at four key areas of improvement: expenditure, talent management and human resources, front office including marketing, sales and customer service and supply chain. Includes a broad range of first-person, behind-the-scenes case studies to demonstrate how to build forensic insight into spending in order to channel savings into new sources of innovation to fuel growth and competitiveness
ER  -