TY  - BOOK
AU  - Evans,Rich
TI  - Click here: make the internet work for your business 
U1  - 658.800285 23
PY  - 2009///
CY  - Australia
PB  - Wrightbooks
KW  - Electronic commerce
KW  - Australia
KW  - Internet marketing
N1  - Table of Contents -- Title Page -- Foreword -- Introduction -- Chapter 1: Getting started -- Animated introductions -- Poorly designed websites -- Anonymous websites -- Provide exceptional service -- Communication is the key to success -- The importance of branding -- Chapter 2: What makes a successful website -- Setting your goals -- Different internet user types -- Designing your website -- Technology -- Content -- Chapter 3: Attracting people to your website -- Google -- Title tags -- Advertising -- Social marketing -- Partnered marketing; Building your databaseOffline marketing -- Chapter 4: Bringing people back to your website -- Email marketing -- Blogging -- Podcasting -- Updating your website -- Web 2.0 concepts -- E-business transformation -- Chapter 5: Selling online -- Making it easy to buy -- Making freight simple -- Building trust and security -- Selling in someone else's space -- Generating repeat purchases -- Affiliate marketing -- Chapter 6: Managing your website -- Understanding statistics -- Measuring your goals -- Keywords -- Routine testing; ""Backing up your website""""Security""; ""Chapter 7: Choosing the right team""; ""Doing it yourself""; ""Using a template system""; ""Employing a designer�a�"developer tag team""; ""Hiring a specialist digital agency""; ""Finding the right person for the job""; ""Summarising your needs""; ""Speaking to references""; ""Staying focused on your goal""; ""Chapter 8: Building your website""; ""Choosing a domain name""; ""Getting your systems ready""; ""Preparing your content and images""; ""Developing a launch strategy""; ""Chapter 9: The future -- where to from here?""; The merging of TV and internetSearch evolution -- Community-focused social networks -- Chapter 10: Final thoughts -- Appendix: Checklist for a successful website
N2  - This book shows Australian businesses how easy it is to use technology to reach more people and ulitimately improve their prospects
UR  - http://site.ebrary.com/id/10657207
UR  - https://www.overdrive.com/search?q=85D587BB-61B0-4A65-A27A-B8CD663FFE7F
UR  - http://excerpts.cdn.overdrive.com/FormatType-410/0128-1/85D/587/BB/ClickHereMaketheInternetWorkforYourBu9780730377870.epub
UR  - https://samples.overdrive.com/?crid=85D587BB-61B0-4A65-A27A-B8CD663FFE7F&.epub-sample.overdrive.com
UR  - http://images.contentreserve.com/ImageType-100/0128-1/{85D587BB-61B0-4A65-A27A-B8CD663FFE7F}Img100.jpg
ER  -