Communication of innovations :  a journey with Ev Rogers / 
edited by Arvind Singhal, James W. Dearing. 
 - 260 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Communication of innovations : a journey with Ev Rogers /  Revisiting diffusion theory /  Communication network analysis and the diffusion of innovations /  Innovation as a knowledge generation and transfer process /  On integrating social cognitive and social diffusion theories /  Social marketing and the broadening of marketing movement /  Communication and social change in developing countries /  Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers /  James W. Dearing and Arvind Singhal --  James W. Dearing and Gary Meyer --  Thomas W. Valente --  Dorothy A. Leonard --  Albert Bandura --  Philip Kotler --  Srinivas Melkote --  Ronny Adhikarya.  1.  2.  3.  4.  5.  6.  7.  8. 
<br/><br/> Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles. 
<br/><br/><label>ISBN: </label>0761934774 9780761934776 8178296241 9788178296241 
<br/><br/><label>Subjects--Personal Names: </label><br/>Rogers, Everett M.<br/>Rogers, Everett M.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication of technical information.
<br/><br/><label>Dewey Class. No.: </label>338.9/26092  / C734