TY  - BOOK
AU  - Singhal,Arvind
AU  - Dearing,James W.
TI  - Communication of innovations: a journey with Ev Rogers 
SN  - 0761934774
U1  - 338.9/26092 23
PY  - 2006///
CY  - New Delhi
PB  - SAGE Publications
KW  - Rogers, Everett M.
KW  - Communication of technical information
N1  - Includes bibliographical references and indexes; 1; Communication of innovations : a journey with Ev Rogers; James W. Dearing and Arvind Singhal --; 2; Revisiting diffusion theory; James W. Dearing and Gary Meyer --; 3; Communication network analysis and the diffusion of innovations; Thomas W. Valente --; 4; Innovation as a knowledge generation and transfer process; Dorothy A. Leonard --; 5; On integrating social cognitive and social diffusion theories; Albert Bandura --; 6; Social marketing and the broadening of marketing movement; Philip Kotler --; 7; Communication and social change in developing countries; Srinivas Melkote --; 8; Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers; Ronny Adhikarya
N2  - Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles
UR  - http://catdir.loc.gov/catdir/toc/ecip0615/2006017714.html
UR  - http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1986926&custom_att_2=simple_viewer
UR  - http://catdir.loc.gov/catdir/enhancements/fy0660/2006017714-d.html
ER  -