TY  - BOOK
AU  - Farnham,Paul G.
TI  - Economics for managers
SN  - 0130924253
U1  - 330/.02/4658 23
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Economics
KW  - Management
N1  - Includes bibliographical references and index; Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making
N2  - "This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm." "Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world." "The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions."--Jacket
UR  - http://catdir.loc.gov/catdir/toc/ecip0421/2004018853.html
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015650290&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -