TY  - BOOK
AU  - Baker,Michael J.
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781473904002
U1  - 658.8/001   23
PY  - 0000///
CY  -  ,  
PB  -  
KW  - Marketing
KW  - History
KW  - fast
KW  - Philosophy
ER  -