TY  - BOOK
AU  - Ellis,Nick
TI  - Marketing: a critical textbook 
SN  - 9781848608771 (hbk.)
U1  - 658.8   22
PY  - 2011///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -