Wood, Marian Burk, <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - 3rd. edition. 
 - 299 pages :  illustrations  ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>2016049335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.8   / W877