Perreault, William D.  <br/><br/>
Applications in basic marketing :  clippings from the popular business press 
E. Jerome McCarthy and William D. Perreault. 
 - Newyork:  Mc Growhill,  2005. 
 - 214P. 
<br/><br/><label>ISBN: </label>2272864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Periodicals.
<br/><br/><label>Dewey Class. No.: </label>658.5   / P455