Principles of marketing. 
Philip Kotler,editor. 
 - U.K.:  Pearson education limited,  2011, 
 - 526P. 
<br/><br/><label>ISBN: </label>9781408255681 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8    /  P957