Coombs, W. Timothy. <br/><br/>
Applied crisis communication and crisis management :  cases and exercises / 
W. Timothy Coombs, University of Central Florida. 
 - 245 pages ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author. 
<br/><br/><label>ISBN: </label>9781452217802 
<br/><br/><label>LCCN: </label>2013001199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Crisis management.<br/>Business communication.<br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.4/056    / C775