Johnston, Mark W. <br/><br/>
Relationship selling / 
Mark W. Johnston, Greg W. Marshall. 
 - 3rd ed. 
 - New york:  McGraw-Hill/Irwin,  c2010. 
 - xxvii, 452 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 431-439) and indexes. 
<br/><br/><label>ISBN: </label>9780073404837 (alk. paper) 0073404837 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.85    / J73