TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Relationship selling
SN  - 9780073404837 (alk. paper)
U1  - 658.85   23
PY  - 2010///
CY  - New york
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. 431-439) and indexes
ER  -