Matsaganis, Matthew D. <br/><br/>
Understanding ethnic media :  producers, consumers, and societies / 
Matthew D. Matsaganis, Vikki S. Katz, Sandra J. Ball-Rokeach. 
 - xx, 314 pages :  illustrations, map ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 267-292) and indexes. 
<br/><br/>Ethnic media in context. What are ethnic media? -- Ethnic media in history -- The consumers. Immigrants and their media -- Ethnic minorities and their media -- The producers. Ethnic media audience trends and what lies behind the numbers -- Ethnic media organizations and competition -- Globalization and the ethnic media organization -- Policy and ethnic media development -- Ethnic media as civic communicators. Ethnic media as local media -- Professional challenges for ethnic media journalists  -- The future of ethnic media. What does the future hold for ethnic media? 
<br/><br/><label>ISBN: </label>9781412959124 (cloth) 9781412959131 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ethnic mass media.<br/>Mass media and minorities.
<br/><br/><label>Dewey Class. No.: </label>302.2308  / M434