TY  - BOOK
AU  - Matsaganis,Matthew D.
AU  - Katz,Vikki S.
AU  - Ball-Rokeach,Sandra
TI  - Understanding ethnic media: producers, consumers, and societies 
SN  - 9781412959124 (cloth)
U1  - 302.2308 23
PY  - 2011///
CY  - London
PB  - SAGE
KW  - Ethnic mass media
KW  - Mass media and minorities
N1  - Includes bibliographical references (p. 267-292) and indexes; Ethnic media in context. What are ethnic media? -- Ethnic media in history -- The consumers. Immigrants and their media -- Ethnic minorities and their media -- The producers. Ethnic media audience trends and what lies behind the numbers -- Ethnic media organizations and competition -- Globalization and the ethnic media organization -- Policy and ethnic media development -- Ethnic media as civic communicators. Ethnic media as local media -- Professional challenges for ethnic media journalists  -- The future of ethnic media. What does the future hold for ethnic media?
ER  -